Thursday, September 6, 2012

The Bottom Line is Usually Below You

You hear it said most often in connection with businesses and budgets:The idea may be good, but you've got to look at the bottom line.

The world of business is proficient at coming up with pithy little adages that seem to justify whatever it is they want to do. "Business is business; the customer is always right; What's good for General Motors is good for the country."

But, if you're reading the bottom line, you'd better be attentive. It's not always what the bottom line shows that counts; sometimes it's what the bottom line doesn't show.

The Bottom Line is Usually Below You

Take polls; polls these days are very scientific. They are taken under precise mathematical formulas that take into account all of the variables, and, if the formula is faithfully followed, you come up with a margin of error of just a few percentage points.

Faithfully following the mathematical formula, however, is not always easy, and can be expensive. It takes purpose, skill and determination to put the numbers together without straying from the goal of achieving truly random numbers.

Even if the poll is successful, the correct interpretation of its results is essential. Often, the simple results of polls are widely misinterpreted, and can sometimes lead to disastrous consequences.

We're probably most familiar with political polls which find one candidate or another as the "favorite" in the upcoming election. But, while pollsters are usually careful to point out that the results merely show a single point of time, the public often takes the results to heart -- and may even be swayed to vote for the candidate who appears to be most popular.

Similarly, the consumer who looks at the "bottom line" when buying cheaper napkins, or an off-brand of ketchup may be led down the primrose path.

A restaurant owner, or chef, who uses inferior products to save "on the bottom line" is in the same soup.

Such decisions are usually, if not always, shortsighted.

When the napkins fail to do the job they're designed to do, and when the cheaper ketchup ruins a fine dinner, the so-called bottom line savings loses its luster.

And when the restaurant owner begins to see more and more empty tables, he may rethink that bottom line savings; unfortunately, he often doesn't like to admit his error and looks instead for a convenient scapegoat.

Offsetting the adages of business are the laws of finance and physics. For instance, the economic law of supply and demand that keeps our financial markets on an even keel, and the laws of physics that say for every action there is a corresponding and equal reaction -- and the old standby of the stock market: What goes up must come down.

The next time you're tempted to look at the bottom line, give the idea a second thought. Don't forget to take into account the subtle, but often critical, affects of any variation in the bottom line.

Take your eyes off the bottom line and look up and smell the roses. Don't take the low road, take the high road.

Lift your sights a little higher; you may find the bottom line is, as it should be, below you.

The Bottom Line is Usually Below You
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I am a retired newspaper reporter and editor having worked for The Hour newspaper of Norwalk, Conn., for 32 years. I am a 1964 graduate of New York University where I majored in journalism and minored in marketing under a public relations program. I served three years in USA Army in Public Information in Germany and Colorado, 1954-57. I currently hold the position of Adjutant with the Veterans of Foreign Wars, Robert F. Garrison Post 3350 in East Rockaway, New York. I am a lifelong fan of Bing Crosby, the greatest singer of the 20th Century and an Oscar-winning movie actor.

I am a hubpages.com author who writes on a wide variety of topics, including politics, government, crime, transportation and entertainment. You will find my opinions and commentary on current events at my new Blog at this address: http://torpeyhour.blogspot.com/ For more of my work, please visit my Profile Page at the following address: http://hubpages.com/_wwft/profile/William+F.+Torpey

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Sunday, September 2, 2012

Powerful Reasons To Start A Profitable Online Home Based Business

In the last decade technological advances has allowed people from all walks of life the opportunity to start and build their own profitable home business. And these technological innovations have also made working at home easier and much more feasible. Over 4.5 million entrepreneurs now work at home in the United States alone. These numbers indicate that home based businesses, are a vital part of future economic trends.


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People have begun to rediscover the thrill of working at home, and now look forward to the prospect of combining their career with the possibility of being able to take a more proactive part in raising their children and becoming more involved with their family. But there are still skeptics! Lots of people would love to start their own money making home business but can't seem to grasp the true benefits of working at home. Let's look at a few powerful reasons for starting an online home business.

Personal Freedom

Powerful Reasons To Start A Profitable Online Home Based Business

The most advantageous reason for starting an online home-based business is the opportunity it provides to regain control over your own life. As a home business entrepreneur, you can shape your work life depending on your goals and environment. There are no bosses to give you orders, no corporate lifestyle to emulate and no inflexible work schedules or time clocks. Instead, you have the freedom to work and earn as you choose, in the comfort and convenience of your home. Of course, having the freedom to work when it is convenient to you has its drawbacks so the home business entrepreneur must be a competent time manager and have the ability to plan and execute their own successful work schedule.

Improvement In The Quality Of Family Time

Because of the increasing pressure in today's work place, parents are spending more time at work and less time with their families. This puts continuous pressure on the family unit making it more difficult to get the work versus family balance correct. Perhaps the most powerful motivation driving would be entrepreneurs to start their own home business, is their desire to enhance the quality of their family's life.

Another important advantage to owning a home business is that it allows other family members to become involved with the business. Spouses can help with various aspects of the business, and it provides an opportunity for the children not only to see what their parents do for a living but gives them the opportunity to learn how to earn a living working from home. An online home business offers parents the chance to work and make money, while they take care of their children.

Stress Reduction

Most employees view their jobs as the top stress-relating factor in their lives. While a number of them believe that the incidence and the amount of stress in the workplace has increased tremendously over the past decade. Owning you own home business will reduce the stress of juggling the demands of your work life with those of your private life. You no longer have to worry about how you will care for your sick child and keep your job, and the flip side is that you are more informed as to the whereabouts of your children and know what they are doing when they get home from school. Since you work alone, you only need to follow the deadlines and schedules you have set for yourself. There is no office politics and no boss imposed deadlines.

Control Of Financial Benefits

For a lot of people, the financial benefits of a home business are extremely attractive. You no longer have to wait for the boss to give you a salary increase or a promotion; you determine the size and frequency of the financial rewards you receive. The amount of money you earn is now measured strictly in proportion to your performance. It doesn't matter if your home business is your only means of support or just a secondary source of income; its earning potential now depends on your creativity, determination, and your desire to make it succeed.

With these powerful reasons for starting a profitable online home business, why would anyone want a job?

Powerful Reasons To Start A Profitable Online Home Based Business

Janice Sharman, enjoys helping independent thinkers fulfill their dream of making money online with their own profitable home business. If you can follow 3 easy steps, you can get your own custom website, autoresponder (email follow-up software) and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less! See details here! [http://www.profits4sure.com/3-steps.html]

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